Thanks to platforms like YouTube and through self-posted videos, people from all over the world explain how to perform various tasks – simple as well as complex. Through these videos, the “secrets” of craft are accessible to all, knowledge of making is now readily accessible to anyone, anywhere, anytime.           The role of design schools has changed as they no longer have exclusive rights to knowledge and skills, the manner by which people learn and teach is constantly evolving.                                                       Graduating students from the Bezalel Academy of Arts and Design were asked to create a work in response to the “how to fold a t-shirt” viral video and later create and upload a video of their own, thus their works becomes part of an on-going dialogue – just one link in a chain of many creations.

Bezalel Academy of Arts and Design Jerusalem  was invited to participate in Tokyo Designers Week from as part of the Asian Creative Award which gathers young and high-quality professional creative power from Asia and around the world in the center of Tokyo, as a way to discover young talents and to provide a platform for students and young designers to make their strides to the global stage whilst building friendship between Japan and other countries through cultural exchanges in design and art.                 TOKYO DESIGNERS WEEK (TDW) is the biggest annual design and art event in Asia which attracts more than 100,000 visitors. celebrating its 29th year from 25 October – 3 November 2014 ,it has grown to become an international design & art event representing Asia.

The Bezalel Academy of Arts and Design Jerusalem is synonymous with over 100 years of Israeli art and over 100 years of innovation and quality. Established in 1906 by artist Boris Schatz, with the support of the founder of Modern Zionism, Theodor Herzl, Bezalel is Israel’s leading academy of art, design and architecture, and one of the most prestigious in the world. Bezalel takes enormous pride in its many generations of graduates – artists, designers and architects at the cutting edge of their fields in Israel and all over the globe. Bezalel is first and foremost a large array of talented and inspired artists. The Academy’s unique strength lies in its ability to respond swiftly to cultural changes, as demonstrated by the numerous artistic breakthroughs for which it has been responsible. Bezalel has built an international network of art and design excellence. Its alumni exhibit their work in the world’s leading venues, and Bezalel is a focus and a destination for students and the creative community from across the globe. The Academy has a broad and multifaceted scope of professional and artistic activities involving pioneering, state of-the-art design methods as well as ancient techniques. The academy offers workshops unparalleled anywhere else in Israel in a vast array of disciplines. Both the faculty and the student body are driven by a passion to create and by their meticulous attention to quality and excellence. These two cornerstones, plus the Academy’s commitment to fostering creativity and opportunity amongst all communities in Israel, have positioned Bezalel at the center of Israel’s creative and artistic scene, making it instrumental in shaping and enriching the country’s cultural identity.